Press Release: GetBullish Founder Coins "Guillotinecore" Term
GetBullish Founder Coins "Guillotinecore" Term, Launches Product Collection for Women "Feeling That the Ruling Class Has Perhaps Retained Too Many Heads"
Brooklyn entrepreneur creates new aesthetic category blending historical rebellion with modern feminist merchandise
BROOKLYN, NY (January 28, 2025) – GetBullish founder Jennifer Dziura has coined the term "guillotinecore" to describe an aesthetic and product collection reminiscent of the French Revolution, updated for our trying times.
The guillotinecore collection, now live at shop.getbullish.com, features over 20 curated items ranging from Marie Antoinette earrings to "Girls Just Wanna Have Guillotines" keychains.
"It's like cottagecore, but for people who want to overthrow capitalism instead of baking bread," said Dziura.
From Historical Justice to Modern Accessory
The guillotinecore aesthetic draws inspiration from the French Revolution, Renaissance art depicting righteous violence, and modern anti-capitalist sentiment.
Key pieces include guillotine earrings featuring the heads of Louis XVI and Marie Antoinette ($39.95) made by David Howell, and many items designed in house at GetBullish, such as "Besties Doing a Nice Beheading" merchandise inspired by Artemisia Gentileschi's "Judith Slaying Holofernes," and an array of "Devour the Patriarchy" tiger-themed accessories.
Popular items include the "Slay the Day Manifesto" sticker ($3.50), Renaissance-style scissors designed like swords ($39.95), and multiple variations of the signature "Girls Just Wanna Have Guillotines" theme across mugs, keychains, and apparel.
The collection spans from subtle nods – like dagger-shaped hair claws and switchblade combs – to explicit revolutionary imagery including stickers declaring "Devour the Oligarchy" and "Real Americans Fight Fascists Not Become Them."
Aesthetic Meets Activism
Guillotinecore represents more than fashion; it's a visual language for economic frustration and feminist rage.
The aesthetic appeals to customers who feel disconnected from traditional political expression but want to signal their anti-establishment values through daily accessories.
Cultural Timing
The launch comes amid growing wealth inequality, corporate consolidation, and generational economic anxiety that has fueled interest in both historical revolutionary movements and contemporary anti-establishment messaging. Recent surveys show increasing support for wealth redistrbution among younger demographics. Which is a nice way to say that capitalism is not exactly popular as a concept.
The aesthetic also taps into the popularity of historical dramas, Renaissance art appreciation, and the broader "dark feminine" trend in fashion and social media.
About GetBullish
Founded in 2010 by Jennifer Dziura, GetBullish operates from a Brooklyn warehouse specializing in feminist gifts, gifts under $20, office gifts, white elephant gifts, and now guillotinecore aesthetic merchandise. The company ships daily Monday through Friday with free shipping on US orders over $50.
Dziura has personally designed over 300 items sold in the store, with these original designs also available in over 300 boutiques nationwide. The company remains independently owned and woman-operated.
The complete guillotinecore collection is available at shop.getbullish.com/collections/guillotinecore.
Contact: GetBullish help@getbullish.com shop.getbullish.com