Press Release: GetBullish Launches "Shop By Vibes" Navigation Feature
GetBullish Launches "Shop By Vibes" Navigation Feature to Capture TikTok and Pinterest Aesthetic Trends
Brooklyn shop embraces internet culture with nine curated aesthetic categories from Butter to Guillotinecore
BROOKLYN, NY (October 1, 2025) – GetBullish has launched "Shop By Vibes," a new navigation feature allowing customers to browse inventory by aesthetic category rather than traditional product type, enabling the woman-powered gift shop to participate in TikTok and Pinterest-driven trend culture while maintaining its irreverent brand identity.
The feature, accessible from the top navigation menu at shop.getbullish.com, curates selections from GetBullish's 5,000+ item inventory into nine distinct aesthetic categories ranging from mainstream trends like "Coquettecore Bows" and "Dopamine" to proprietary GetBullish aesthetics including "Guillotinecore" and "Girlbossing Into the Sun."
"TikTok and Pinterest users shop by vibes, not by product categories," said GetBullish founder Jennifer Dziura. "Someone searching for 'butter aesthetic' doesn't want to navigate through separate sections for home decor, accessories, and apparel. They want everything that matches their current obsession in one place."
Nine Curated Aesthetic Collections
The Shop By Vibes feature currently includes:
- Everything is Butter: Yellow-themed items celebrating iconic butter packaging styles and imagery, including popular butter socks, hair claws, lip balms, and more
- Coquettecore Bows: Ribbon, cherry, and ultra-feminine accessories embracing the coquette trend
- Cowgirl: Western-inspired items from boots to bandanas for modern cowgirl aesthetics
- Dopamine: Bright, colorful items designed to boost mood through visual stimulation
- Groovy Frogs: Frog-themed merchandise riding the amphibian appreciation wave
- Girlbossing Into the Sun: Post-girlboss career items acknowledging professional ambition's complications
- Guillotinecore: Revolutionary imagery and anti-establishment accessories (a GetBullish original aesthetic)
- Moody Floral: Dark botanical and gothic garden themes
- Mushroomcore: Mushroom-themed items celebrating cottagecore and forest aesthetics
Each vibe collection pulls from GetBullish's existing inventory, organizing products by aesthetic coherence rather than function, allowing customers to build coordinated gift sets or personal collections around specific visual themes.
Responding to Visual Discovery Culture
The feature acknowledges fundamental shifts in how younger consumers discover and purchase products. Rather than searching for specific items, TikTok and Pinterest users increasingly browse by aesthetic categories, seeking products that match their current visual obsession regardless of product type.
"Someone deep in their butter era wants butter-yellow hair accessories, butter-themed stickers, and butter-colored home decor," Dziura explained. "Traditional navigation forces them to search three separate categories. Shop By Vibes puts everything together."
The approach also enables GetBullish to capitalize on rapidly emerging trends without completely restructuring inventory management. As new aesthetics gain traction on social platforms, the company can quickly create corresponding vibe collections from existing stock.
Proprietary Aesthetics Meet Mainstream Trends
The vibe collections blend widely recognized TikTok and Pinterest trends with aesthetics originated by GetBullish, positioning the company as both trend participant and trend creator.
"Guillotinecore" and "Girlbossing Into the Sun" represent GetBullish-specific aesthetics that have gained traction among the company's customer base, while collections like "Coquettecore Bows" and "Dopamine" respond to broader social media trends.
The combination allows GetBullish to attract customers discovering the brand through mainstream aesthetic searches while offering distinctive alternatives for customers seeking less ubiquitous visual themes.
Gifts Under $20 Organized by Aesthetic
The Shop By Vibes feature maintains GetBullish's focus on affordable gifting, with most vibe collections heavily featuring items under $20. The organization method particularly benefits gift-givers shopping for recipients with strong aesthetic preferences.
"If your friend is obsessed with mushrooms, you can browse 50+ mushroom items across all product categories instead of just using search" Dziura noted. "You probably also want some gnomes in there. Same vibe."
The vibe collections also serve as inspiration for customers unsure what aesthetic resonates with them, allowing browsing-based discovery rather than requiring predetermined search terms.
Seasonal Vibe Expansion Planned
GetBullish plans to expand the Shop By Vibes feature as new aesthetic trends emerge on social platforms and as seasonal collections warrant dedicated vibe categories. Potential future additions include holiday-specific aesthetics, seasonal color trends, and additional niche aesthetics that gain traction within GetBullish's customer community.
"We're watching what people actually search for and what aesthetics dominate social media," Dziura said. "When enough customers want 'dark academia' or 'coastal grandmother' or whatever's next, we'll add those vibes."
About GetBullish
Founded in 2010 by Jennifer Dziura, GetBullish operates from a Brooklyn warehouse specializing in feminist gifts, gifts under $20, office gifts, white elephant gifts, and curated aesthetic collections. The company ships daily Monday through Friday with free shipping on US orders over $50.
Dziura has personally designed over 300 items sold in the store, with these original designs also available in over 300 boutiques nationwide. The company remains independently owned and woman-operated.
The Shop By Vibes feature is accessible from the top navigation menu at shop.getbullish.com, with individual vibe collections also available through direct links.
Contact: GetBullish help@getbullish.com shop.getbullish.com