Press Release: GetBullish Launches "Girlbossing Into the Sun" Collection

GetBullish Launches "Girlbossing Into the Sun" Collection for Post-Girlboss Era

Brooklyn shop navigates complicated relationship between ambition and authenticity with, among other items, a pen declaring "Boss Babe Except I Hate Capitalism"

BROOKLYN, NY (August 19, 2025) – GetBullish has released "Girlbossing Into the Sun," a collection that acknowledges the awkward evolution from 2010s "girlboss" culture to today's more complicated relationship with professional ambition and success terminology.

The collection, available at shop.getbullish.com, features gifts for ambitious women who still need to pay bills despite the cultural shift away from unironic "boss lady" messaging that peaked around 2014-2016.

"The zeitgeist is really not the same as when people were unironically calling themselves girlboss, boss lady, etc.," said GetBullish founder Jennifer Dziura. "Today, calling yourself a CEO is perhaps something best done in private. And yet, we still have to make money! And sometimes you might want to send an inspiring gift to a boss lady."

Post-Girlboss Realism

The collection centers around what Dziura calls "the complicated relationship between ambition and authenticity in the modern working world." Featured items include office accessories that acknowledge professional reality without toxic positivity, like "Boss Babe Except I Hate Capitalism" pens and "Underestimate Me, That'll Be Fun" drinking glasses.

"This collection is for women who are ambitious but maybe think that instead of climbing the corporate ladder, that corporations should mostly be ground into a fine paste" explains Dziura. 

The approach reflects broader cultural fatigue with girlboss messaging that promised empowerment through individual achievement while ignoring systemic workplace issues and economic inequality.

Gifts Under $20 for Professional Contradictions

Items range from $2.50 pens to $24.95 mugs, maintaining GetBullish's commitment to affordable gifting while addressing the cognitive dissonance of modern professional life. Popular pieces include "Be Your Own Sugar Daddy" stationery sets ($8.95), "Goal Digger" mugs ($8.95), and "Not Bossy Just Assertively Correct" keychains ($8.95).

The collection serves as ideal office gifts and white elephant gifts for colleagues navigating similar professional contradictions, offering humor without naive motivation.

"For the woman who knows that success isn't always pretty, that networking sometimes feels like performing, and that the glass ceiling is more like bulletproof plexiglass – but who's showing up anyway because rent doesn't pay itself," the collection states.

Historical Context with Contemporary Awareness

GetBullish's collection description includes a playfully fictional origin story attributing the term "girlboss" to 1894 telegraph operator Wilhelmina Hustleforth, who allegedly declared herself "Chief Executive Officer and Supreme Girlboss of This Entire Telegraph Operation" after male colleagues dismissed her ideas.

The invented history concludes: "The term caught on among working women across the country, though it took another century for people to realize that maybe the whole concept was a bit much and women could just be competent without needing a special label for it."

This approach exemplifies GetBullish's strategy of using humor to examine cultural phenomena while maintaining respect for women's professional ambitions.

Cultural Commentary Through Commerce

"Girlbossing Into the Sun" represents GetBullish's approach of using retail curation to examine cultural shifts. The collection allows customers to express professional ambition while acknowledging the problematic aspects of individualistic success messaging.

The title itself suggests both aspiration and potential destruction – flying too close to the sun while maintaining the energy to keep pursuing professional goals despite cultural backlash against traditional "girlboss" imagery.

About GetBullish

Founded in 2010 by Jennifer Dziura, GetBullish operates from a Brooklyn warehouse specializing in feminist gifts, gifts under $20, office gifts, white elephant gifts, and collections that address contemporary workplace culture. The company ships daily Monday through Friday with free shipping on US orders over $50.

Dziura has personally designed over 300 items sold in the store, with these original designs also available in over 300 boutiques nationwide. The company remains independently owned and woman-operated.

"Girlbossing Into the Sun" collection is available at shop.getbullish.com/collections/girlbossing-into-the-sun.

Contact: GetBullish help@getbullish.com shop.getbullish.com