Press Release: GetBullish Founder Featured in Verge Investigation on AI's Impact

GetBullish Founder Featured in Major Verge Investigation on AI's Impact on Small Business SEO

Jennifer Dziura discusses "writing for robots" and the challenge of maintaining human connection in Google's algorithm-driven marketplace

BROOKLYN, NY (June 8, 2023) – GetBullish founder Jennifer Dziura was featured in a comprehensive investigation by The Verge examining how Google's search algorithm and emerging AI tools are forcing small businesses to choose between authentic communication and online visibility.

In the article "How Google's AI might kill the web" by reporter Mia Sato, Dziura provided detailed insights into the reality facing small e-commerce businesses: the necessity of "writing for robots" rather than human customers to survive in Google's search ecosystem.

"If I made a blog post that was just what you would want as a person — 'Here are 25 gift items under $25,' [added] a picture of each one, a price, and a link — Google would not like it. Google would hate that list," Dziura told The Verge. "So here we are with all this text that is written only for a search engine."

The Human vs. Robot Writing Dilemma

The article highlighted Dziura's unique position as both a passionate writer and pragmatic business owner who maintains "two blogs: one for humans and one for robots."

Her original GetBullish content focused on feminist career advice and authentic human connection, while her shop blog uses content focused oh SEO keywords to attract Google traffic.

Small Business SEO Reality Check

The Verge piece positioned GetBullish as representative of countless small businesses struggling with Google's dominance.

Dziura revealed that only "about 5 percent" of her time is dedicated to SEO optimization, calling it "a nonnegotiable chore — without doing SEO, her store might never be seen at all."

Despite her DIY approach to search optimization, Dziura acknowledged the limitations small businesses face against SEO experts: "I would say that just organically, I was able to do a C-plus, maybe a B-minus performance. But getting an A is very difficult."

The article noted that GetBullish appears halfway down the first page of Google results for "feminist gifts," below major retailers, but not bad for a small business.

Industry Recognition for Transparent Business Practices

Dziura's inclusion in The Verge's investigation reflects her reputation for transparency about the realities of running a small business in the digital age.

Since founding GetBullish in 2010, she has been open about business challenges and the evolution from feminist career blog to a complex e-commerce operation.

The article highlighted how GetBullish transformed from Dziura's passion project about career advice into a business selling "gifts for every occasion" including feminist merchandise, sarcastic home decor, and gifts under $20. Today, the shop stocks thousands of items shipped from the company's Brooklyn warehouse.

Broader Implications for E-commerce Future

The Verge positioned Dziura's experience within a larger examination of how AI tools and Google's algorithm requirements are reshaping online retail. The article explored concerns about "SEO chum produced at scale" and the potential for AI-generated content to further degrade search quality.

Dziura's frank discussion of these challenges provided readers with insight into the daily reality of small business owners navigating an increasingly automated digital marketplace while trying to maintain authentic connections with customers.

About GetBullish

Founded in 2010 by Jennifer Dziura, GetBullish began as a feminist career advice column and evolved into a Brooklyn-based shop specializing in feminist merchandise, gifts under $20, office gifts, white elephant gifts, and sarcastic home decor. The company operates from Industry City and ships daily Monday through Friday with free shipping on US orders over $50.

Dziura has personally designed over 300 items sold in the store, with these original designs also available in over 300 boutiques nationwide. The company remains independently owned and woman-operated, supporting a network of primarily women-owned vendors while maintaining both human-focused career content and AI-optimized e-commerce operations.

GetBullish's full range of products can be found at shop.getbullish.com.

Media Coverage: The full Verge article "How Google's AI might kill the web" by Mia Sato can be found at theverge.com.

Contact: GetBullish help@getbullish.com shop.getbullish.com