Press Release: GetBullish Curates "Dopamine Trend" Collection
GetBullish Curates "Dopamine Trend" Collection – Ironically, While Warning Against Actual Dopamine Exploitation by Algorithms
Brooklyn shop offers safe dopamine hits through colorful decor as founder simultaneously publishes critique of digital dopamine manipulation
BROOKLYN, NY (August 10, 2025) – GetBullish has launched a curated Dopamine Trend collection featuring bright colors and playful patterns designed to naturally boost mood, even as founder Jennifer Dziura simultaneously published an editorial warning about how algorithms exploit our dopamine systems for profit.
The collection, available at shop.getbullish.com/collections/dopamine-trend-dopamine-decor-dopamine-dressing, includes vibrant accessories, maximalist decor, and colorful fashion pieces priced as gifts under $30, offering what Dziura calls "medically safe" dopamine hits through visual stimulation rather than digital manipulation.
"Sort of ironic because on the editorial side we just released an article about YouTube's algorithm and other similar algorithms exploiting our need for dopamine," said Dziura, referring to her recent piece "The Algorithm Has No Concept of Virtue" published at getbullish.com. "Fortunately brightly colored objects are medically safe to purchase!"
Physical Dopamine vs. Digital Exploitation
The dopamine collection features items like disco ball hair claws, pastel Rubik's cube earrings, and rainbow measuring spoons – objects designed to trigger feel-good responses through color and whimsy rather than algorithmic manipulation. The approach represents a deliberate contrast to the digital dopamine hits that Dziura argues are damaging human attention and decision-making.
"Born from the understanding that what we surround ourselves with directly impacts how we feel, dopamine decor isn't just a trend – it's a lifestyle revolution," explains the collection description, emphasizing science-backed benefits of bright colors on mood and brain chemistry.
The collection includes everything from sequined mini dresses ($24.95-$29.95) to realistic orange vases ($14.95) and poseable Barbie earrings ($19.95-$27.95), all selected for their ability to "trigger those feel-good chemicals that make life a little brighter, a little bolder, and a lot more fun."
Editorial Warning Meets Commercial Creativity
Dziura's simultaneous editorial and retail approach reflects her broader philosophy of engaging with cultural phenomena through both criticism and constructive alternatives. While warning readers about algorithmic dopamine manipulation in her recent article, she offers physical objects that many enjoy as sources of daily joy and visual stimulation.
"The algorithm has no concept of virtue," Dziura writes in her editorial, examining how YouTube and similar platforms exploit dopamine responses to push content that reflects our worst impulses. The dopamine trend seems harmless in comparision: Gen Z has been using this terminology refer to maximalist decor and pops of bright color that evoke childhood whimsy and happier times.
The contrast highlights GetBullish's unique position as both cultural critic and retailer. "We contain multitudes," says Dziura, referencing Walt Whitman. "I could also note that there are very few jobs out there for professional philosophers, so I have a warehouse full of 5,000 fun and funny gift items. Sometimes I write while physically sitting among them."
The collection includes items like cherry bow hair clips ($7.95), bubble initial necklaces ($16.95), hand-painted Mexican tin hearts ($11.95-$15.95), and farfalle pasta rugs ($36.95) that provide sustained visual pleasure.
"Perfect for color maximalists, mood boosters, and anyone who believes that more is more when it comes to happiness," the collection appeals to customers seeking alternatives to both minimalist aesthetics and digital stimulation.
About GetBullish
Founded in 2010 by Jennifer Dziura, GetBullish operates from a Brooklyn warehouse specializing in feminist gifts, gifts under $20, office gifts, white elephant gifts, and curated collections that address contemporary cultural issues. The company ships daily Monday through Friday with free shipping on US orders over $50.
The Dopamine Trend collection is available at shop.getbullish.com/collections/dopamine-trend-dopamine-decor-dopamine-dressing, with Dziura's editorial "The Algorithm Has No Concept of Virtue" available at www.getbullish.com/the-algorithm-has-no-concept-of-virtue/
Contact: GetBullish help@getbullish.com shop.getbullish.com