Press Release: GetBullish Launches Pride 2026 Collection with 1-Cent Pride Pin Promotion
GetBullish Launches Pride 2026 Collection with 1-Cent Pride Pin Promotion
Brooklyn feminist shop offers parade accessories and year-round LGBTQ+ support with penny pride pin added to any May-June order
BROOKLYN, NY (May 1, 2026) – GetBullish has launched its Pride 2026 collection featuring parade accessories, rainbow merchandise, and designer pride pins, including the return of its popular 1-cent pride pin promotion allowing customers to add any pride pin to their order for just one penny throughout May and June.
The collection, available at shop.getbullish.com, includes practical parade necessities like rainbow parasols and mesh shawls alongside GetBullish-designed pride accessories including the "Ally Ready to Throw Down" pin and dozens of other LGBTQ+ themed items supporting year-round visibility rather than performative June-only rainbow capitalism.
"We're bringing back the penny pride pin promotion because pride pins shouldn't be a profit center," said GetBullish founder Jennifer Dziura. "Add any pride pin to your order for one cent during May and June. Wear it year-round, not just when corporations decide it's safe."
Parade-Ready Accessories
The Pride collection emphasizes functional items for parade participation, including rainbow parasols for sun protection during outdoor events, rainbow mesh shawls for layering, and practical accessories designed for hours of celebration in various weather conditions.
"Pride parades happen in June, which means heat, sun, and unpredictable weather," Dziura noted. "People need actual functional items, not just rainbow flags they'll carry for an hour and never use again."
Parade accessories range from $8.95 to $24.95, maintaining GetBullish's commitment to affordable pride celebration that doesn't exploit LGBTQ+ customers during the one month many retailers acknowledge their existence.
GetBullish-Designed Pride Pins
A significant portion of the collection features pride pins personally designed by Dziura, including the "Ally Ready to Throw Down" pin emphasizing active allyship over passive support, and multiple designs celebrating specific LGBTQ+ identities and intersectional pride.
"Being an ally isn't about wearing a rainbow pin in June," Dziura explained. "It's about showing up when it's uncomfortable, speaking up when it matters, and being ready to actually do something when LGBTQ+ people face discrimination."
The "Ally Ready to Throw Down" pin has become particularly popular among customers who want to signal active support rather than performative allyship, selling year-round rather than exclusively during pride month.
Year-Round Pride, Not Rainbow Capitalism
GetBullish's approach deliberately contrasts with retailers who stock rainbow merchandise exclusively in June before removing all LGBTQ+ products on July 1st. The company maintains pride inventory year-round, treating LGBTQ+ customers as a permanent audience rather than a seasonal market opportunity.
"Rainbow capitalism is corporations pretending to care about LGBTQ+ rights for 30 days while donating to anti-LGBTQ+ politicians the other 335," Dziura said. "We stock pride items every month because LGBTQ+ people exist every month."
The year-round commitment extends to featuring LGBTQ+ vendors, stocking pride items alongside other inventory categories, and refusing to treat June as the only month LGBTQ+ customers matter.
1-Cent Pride Pin Promotion Returns
For the second year, GetBullish is offering its 1-cent Pride Pin promotion throughout May and June, allowing customers to add any pride pin from the collection to their order for just one penny. The promotion applies to all orders, not just pride-related purchases, encouraging customers to incorporate pride visibility into everyday shopping.
"Whether you're buying office gifts, white elephant gifts, or cheap gifts for a birthday, throw a pride pin on your order for a penny," Dziura encouraged. "Wear it to work, wear it year-round, normalize LGBTQ+ visibility in spaces that aren't pride parades."
The promotion removes economic barriers to pride visibility while avoiding the inflated pricing common during pride month when retailers charge premium prices for rainbow versions of standard products.
Gifts Under $20 for Pride Celebration
The collection maintains GetBullish's focus on affordable gifting, with most items priced under $20 and many under $10. Pride-themed stickers start at $3.50, pins range from $4.95 to $9.95 (or one cent with any order during May-June), and accessories max out around $24.95.
The affordable pricing makes pride celebration accessible regardless of economic status, particularly important for LGBTQ+ young people who may lack financial resources or family support for pride participation.
Supporting LGBTQ+ Vendors and Makers
Beyond stocking pride merchandise, GetBullish prioritizes relationships with LGBTQ+-owned vendors and makers, creating supply chain support that extends beyond individual product sales. Many items in the pride collection come from queer-owned small businesses navigating the same tensions around rainbow capitalism and authentic community support.
"When you buy from us, you're supporting our LGBTQ+ vendors and the broader network of queer makers trying to build sustainable businesses," Dziura noted. "That matters more than which corporation slaps a rainbow on their logo for June."
About GetBullish
Founded in 2010 by Jennifer Dziura, GetBullish operates from a Brooklyn warehouse specializing in feminist gifts, gifts under $20, office gifts, white elephant gifts, and year-round LGBTQ+ support. The company ships daily Monday through Friday with free shipping on US orders over $50.
Dziura has personally designed over 300 items sold in the store, with these original designs also available in over 300 boutiques nationwide. The company remains independently owned and woman-operated.
The Pride 2026 collection and 1-cent pride pin promotion are available at shop.getbullish.com throughout May and June.
Contact: GetBullish help@getbullish.com shop.getbullish.com