Press Release: GetBullish Distributes Over 2,000 Pride Pins During Successful Second Annual Pride Month Campaign
GetBullish Distributes Over 2,000 Pride Pins During Successful Second Annual Pride Month Campaign
Brooklyn shop's penny pride pin promotion reaches record adoption, proving affordable LGBTQ+ visibility drives community participation
BROOKLYN, NY (July 1, 2026) – GetBullish has concluded its second annual Pride month campaign, distributing over 2,000 pride pins at one cent each as part of its commitment to making LGBTQ+ visibility and allyship as widespread and cheap as possible.
The "add a pride pin to any order for 1 cent" promotion, offered throughout June across all purchase categories, doubled participation from the program's inaugural year.
"Sending out 2,000 pride pins in a single month proves that when you make LGBTQ+ visibility affordable, people embrace it," said GetBullish founder Jennifer Dziura. "This wasn't just June shopping. These were customers adding pride to their everyday orders – office gifts, white elephant gifts, birthday presents – and possibly wearing those pins year-round."
Doubling Year-One Success
The 2026 campaign significantly exceeded the first annual promotion in 2025, with participation doubling among both repeat customers and new customers discovering GetBullish's pride offerings. The expansion reflects both growing brand awareness and increased customer comfort with visible LGBTQ+ solidarity in mainstream purchasing.
"What's particularly exciting is that we're not seeing a surge of pride-specific shopping in June and then silence," Dziura noted. "Customers are integrating pride pins into regular orders for completely unrelated products. We love to see it!"
The 2,000+ pins represent approximately 1,500+ customer orders that included the one-cent pin promotion, suggesting roughly two-thirds of June orders incorporated pride visibility – a significant indicator of customer alignment with GetBullish's values-based merchandising approach.
Year-Round Commitment Beyond June
The campaign's success reinforces GetBullish's commitment to maintaining pride inventory and LGBTQ+-focused merchandise year-round rather than cycling products seasonally. Over 2,000 pride pins distributed in June represent visual symbols now worn throughout 2026 and beyond, extending pride visibility far beyond traditional pride month boundaries.
"Those 2,000 pins are being worn at workplaces, on backpacks, at social gatherings throughout the year," Dziura emphasized. "There are teenagers out there who really need to see safe adults in their lives showing support, even in a small way."
GetBullish continues stocking pride merchandise year-round at standard pricing, providing ongoing access to rainbow products and LGBTQ+-themed items regardless of season.
Planning for 2027
The campaign's success has prompted GetBullish to expand planning for 2027, increasing pride inventory stock, and potentially introducing new pride pin designs based on 2026 customer feedback.
About GetBullish
Founded in 2010 by Jennifer Dziura, GetBullish operates from a Brooklyn warehouse specializing in feminist gifts, gifts under $20, office gifts, white elephant gifts, and year-round LGBTQ+ support. The company ships daily Monday through Friday with free shipping on US orders over $50.
Dziura has personally designed over 300 items sold in the store, including many pride pins in the collection, with these original designs also available in over 300 boutiques nationwide. The company remains independently owned and woman-operated.
The GetBullish Pride collection remains available year-round at shop.getbullish.com.
Contact:
GetBullish
help@getbullish.com
shop.getbullish.com