Press Release: GetBullish Distributes Over 2,000 Pride Pins During Successful Second Annual Pride Month Campaign

GetBullish Distributes Over 2,000 Pride Pins During Successful Second Annual Pride Month Campaign

Brooklyn shop's penny pride pin promotion reaches record adoption, proving affordable LGBTQ+ visibility drives community participation

BROOKLYN, NY (July 1, 2026) – GetBullish has concluded its second annual Pride month campaign, distributing over 2,000 pride pins at one cent each as part of its commitment to making LGBTQ+ visibility accessible regardless of economic status.

The "add a pride pin to any order for 1 cent" promotion, offered throughout June across all purchase categories, doubled participation from the program's inaugural year, demonstrating growing customer recognition of GetBullish's year-round LGBTQ+ support approach versus traditional "rainbow capitalism" that limits pride merchandise to June.

"Sending out 2,000 pride pins in a single month proves that when you make LGBTQ+ visibility affordable, people embrace it," said GetBullish founder Jennifer Dziura. "This wasn't just June shopping. These were customers adding pride to their everyday orders – office gifts, white elephant gifts, birthday presents – and wearing those pins year-round."

Doubling Year-One Success

The 2026 campaign significantly exceeded the first annual promotion in 2025, with participation doubling among both repeat customers and new customers discovering GetBullish's pride offerings. The expansion reflects both growing brand awareness and increased customer comfort with visible LGBTQ+ solidarity in mainstream purchasing.

"What's particularly exciting is that we're not seeing a surge of pride-specific shopping in June and then silence," Dziura noted. "Customers are integrating pride pins into regular orders for completely unrelated products. That's the opposite of performative pride."

The 2,000+ pins represent approximately 1,500+ customer orders that included the one-cent pin promotion, suggesting roughly two-thirds of June orders incorporated pride visibility – a significant indicator of customer alignment with GetBullish's values-based merchandising approach.

Accessibility Drives Authenticity

The campaign's success underscores the impact of removing economic barriers to pride participation. By pricing pride pins at one cent during May and June (rather than standard $4.95–$9.95 retail prices), GetBullish eliminated cost as an obstacle to LGBTQ+ visibility while demonstrating that profit-driven pride pricing contradicts authentic community support.

"Pride pins shouldn't cost $15 during June," Dziura said. "That's not pride – that's corporate exploitation. When we price at one cent, we're saying LGBTQ+ visibility matters more than our margins."

The promotion attracted diverse customer segments including young LGBTQ+ people with limited discretionary income, allies seeking affordable ways to signal support, and customers already buying from GetBullish who appreciated the opportunity to add pride representation to their purchases.

Year-Round Commitment Beyond June

The campaign's success reinforces GetBullish's commitment to maintaining pride inventory and LGBTQ+-focused merchandise year-round rather than cycling products seasonally. Over 2,000 pride pins distributed in June represent visual symbols now worn throughout 2026 and beyond, extending pride visibility far beyond traditional pride month boundaries.

"Those 2,000 pins are being worn at workplaces, on backpacks, at social gatherings throughout the year," Dziura emphasized. "One month of affordable pricing catalyzes months of sustained visibility."

GetBullish continues stocking pride merchandise year-round at standard pricing, providing ongoing access to rainbow products and LGBTQ+-themed items regardless of season. The June promotion functions as an amplification mechanism rather than the sole opportunity for pride purchasing.

Supporting LGBTQ+ Vendors and Makers

The 2,000+ pins distributed through the campaign represent economic activity flowing to LGBTQ+-owned vendors and makers represented in GetBullish's supply chain. The promotion's success strengthens relationships with queer suppliers by demonstrating sustained customer demand for authentic pride merchandise.

"When vendors see that 2,000 pride pins moved in June, they know there's a real market here," Dziura said. "That encourages them to design more pride products, expand their offerings, and build sustainable businesses around authentic community needs rather than temporary seasonal spikes."

Planning for 2027

The campaign's success has prompted GetBullish to expand planning for 2027, with consideration for expanding the promotion to May and June (instead of only June), increasing pride inventory stock, and potentially introducing new pride pin designs based on 2026 customer feedback.

"We're already hearing from customers asking what new designs we'll offer in 2027," Dziura noted. "Success breeds momentum. We're committed to making this an even bigger year for accessible pride visibility."

About GetBullish

Founded in 2010 by Jennifer Dziura, GetBullish operates from a Brooklyn warehouse specializing in feminist gifts, gifts under $20, office gifts, white elephant gifts, and year-round LGBTQ+ support. The company ships daily Monday through Friday with free shipping on US orders over $50.

Dziura has personally designed over 300 items sold in the store, including many pride pins in the collection, with these original designs also available in over 300 boutiques nationwide. The company remains independently owned and woman-operated.

The GetBullish Pride collection remains available year-round at shop.getbullish.com.

Contact:
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